Bespoke luxury communications

Enhance your luxury brand experience

A boutique agency crafting rare stories for the world of fine watches, jewellery and the art of living.

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Wearethefirstultra/high-net-worthfocused,bespokeluxuryagencybasedinNewYorkandGeneva.

A discreet partner for the houses and individuals who shape the world of luxury.

Expertise

01

Branding

From concept to crafted identity — shaped with intent.

  • Brand strategy and positioning
  • Visual identity and art direction
  • Editorial and tone of voice
  • Bespoke launch concepts
02

International PR

Earned visibility within the right circles, at the right time.

  • Global press relations
  • Media strategy and storytelling
  • Spokesperson and profile building
  • Crisis and reputation care
03

Events & Partnerships

Moments and alliances that carry meaning.

  • Private events at scale
  • Strategic brand partnerships
  • Elite matchmaking
  • Experiential concepts

Built on trust

New York Kaaviar PR
Geneva Ardevie
0+
years of luxury PR expertise

The founders' combined experience with houses such as Patek Philippe, LVMH and Bulgari.

2021
Founded in New York & Geneva
0
fields of luxury expertise
LVMH Bulgari IWC Zenith Vinitaly EBACE LVMH Bulgari IWC Zenith Vinitaly EBACE LVMH Bulgari IWC Zenith
Frédérique Constant Backes & Strauss Collective Horology JN Shapiro Frédérique Constant Backes & Strauss Collective Horology JN Shapiro Frédérique Constant Backes & Strauss Collective Horology

Brands we've worked with

A decade of trusted partnerships with the houses that shape the world of luxury.

Recognition

Awards &
Recognition

A handful of distinctions earned across a decade of telling rare stories for the houses of fine watchmaking and jewellery.

  • 01

    Women to Watch

    Luxury Daily

    Selected among the 25 women shaping the future of luxury — a recognition of bespoke storytelling crafted at the highest level.

  • 02

    Hot 100 Tastemaker

    WatchPro

    Named a Hot 100 tastemaker for influence and editorial reach across the international watch industry.

Press

Featured across the world's press

Testimonials

The press, in their own words

01 / 06
In the world of luxury, no one is a better communicator than Laetitia. For years we've worked together on telling beautiful stories about watches and jewelry in Bloomberg Businessweek and on Bloomberg.com. Her news sense is impeccable — she always knows what will be right for us and our readers, and doesn't waste our time with the rest. I've experienced incredible, glamorous adventures under her care, from New York to Switzerland to Dubai. Even the most complex itinerary runs smoothly in her hands!
Chris Rovzar Editorial Director, Bloomberg Pursuits
02 / 06
I've worked with countless PR contacts over the years — Laetitia is among the handful that stand out. She's a consummate professional with a wonderful roster of interesting clients. And she's a lovely person to boot! HIGHLY recommended.
Victoria Gomelsky Editor-in-Chief, JCK · The New York Times
03 / 06
Laetitia is a fabulous PR professional. She is so full of enthusiasm about the products she represents that it becomes infectious. She's a great advocate for brands, without being pushy. Her breadth of knowledge on watches and jewelry is immense, and she always communicates it clearly, in a language that is easy to understand.
Alexis Wolfe Fashion Market & Accessories Director, ELLE
04 / 06
Laetitia has a deep knowledge of the luxury space that makes her a go-to source for finding the best products and stories. Her expertise is accentuated by the fact that she speaks multiple languages and is a GIA-certified Gemologist. She is extremely professional, always quick to reply, and savvy about how best to build the context and story of a brand.
Paige Reddinger Watch & Jewelry Editor, Robb Report
05 / 06
Kaaviar PR has been a trusted partner and friend on virtually every project we've done since launching Collective. Laetitia helps shape everything from launch plans to long-term PR strategies — and the results speak for themselves: every single project we have done with her has resulted in a sold-out run of watches. We're proud that she's part of the Collective story.
Asher Rapkin & Gabe Reilly Founders, Collective Horology
06 / 06
From New York and Geneva to the Middle East, my experiences with Laetitia Hirschy have been as precise and engaging as the timepieces we've held together. Through our meaningful relationship I've been able to tell stories I'm proud of for years. I trust that she knows my audience, and I look forward to the news she has to share.
David Graver Editor-in-Chief, Cool Hunting

Where your idea becomes an experience

Let's craft something that carries meaning and leaves a lasting impression.