Branding
From concept to crafted identity — shaped with intent.
- Brand strategy and positioning
- Visual identity and art direction
- Editorial and tone of voice
- Bespoke launch concepts
Bespoke luxury communications
A boutique agency crafting rare stories for the world of fine watches, jewellery and the art of living.
Get startedA discreet partner for the houses and individuals who shape the world of luxury.
Expertise
From concept to crafted identity — shaped with intent.
Earned visibility within the right circles, at the right time.
Moments and alliances that carry meaning.
Built on trust
The founders' combined experience with houses such as Patek Philippe, LVMH and Bulgari.
A decade of trusted partnerships with the houses that shape the world of luxury.
Recognition
A handful of distinctions earned across a decade of telling rare stories for the houses of fine watchmaking and jewellery.
Selected among the 25 women shaping the future of luxury — a recognition of bespoke storytelling crafted at the highest level.
Named a Hot 100 tastemaker for influence and editorial reach across the international watch industry.
Press
Testimonials
In the world of luxury, no one is a better communicator than Laetitia. For years we've worked together on telling beautiful stories about watches and jewelry in Bloomberg Businessweek and on Bloomberg.com. Her news sense is impeccable — she always knows what will be right for us and our readers, and doesn't waste our time with the rest. I've experienced incredible, glamorous adventures under her care, from New York to Switzerland to Dubai. Even the most complex itinerary runs smoothly in her hands!
I've worked with countless PR contacts over the years — Laetitia is among the handful that stand out. She's a consummate professional with a wonderful roster of interesting clients. And she's a lovely person to boot! HIGHLY recommended.
Laetitia is a fabulous PR professional. She is so full of enthusiasm about the products she represents that it becomes infectious. She's a great advocate for brands, without being pushy. Her breadth of knowledge on watches and jewelry is immense, and she always communicates it clearly, in a language that is easy to understand.
Laetitia has a deep knowledge of the luxury space that makes her a go-to source for finding the best products and stories. Her expertise is accentuated by the fact that she speaks multiple languages and is a GIA-certified Gemologist. She is extremely professional, always quick to reply, and savvy about how best to build the context and story of a brand.
Kaaviar PR has been a trusted partner and friend on virtually every project we've done since launching Collective. Laetitia helps shape everything from launch plans to long-term PR strategies — and the results speak for themselves: every single project we have done with her has resulted in a sold-out run of watches. We're proud that she's part of the Collective story.
From New York and Geneva to the Middle East, my experiences with Laetitia Hirschy have been as precise and engaging as the timepieces we've held together. Through our meaningful relationship I've been able to tell stories I'm proud of for years. I trust that she knows my audience, and I look forward to the news she has to share.
Let's craft something that carries meaning and leaves a lasting impression.